Priming the Unconscious Mind with John Bargh

What’s In This Episode:

John Bargh is recognized as one of the world’s leading experts on the science of priming and the unconscious mind. The James Rowland Professor of Psychology, Professor of Management at Yale University, and founder of Yale’s Automaticity in Cognition, Motivation, and Evaluation (ACME) lab, John has conducted revolutionary research focused on non-conscious drivers of human behavior for more than three decades. He has written nearly 200 scholarly research and theoretical papers—for which he has received major awards and honors, including a Guggenheim Fellowship, induction into the American Academy of Arts and Sciences, and the Distinguished Career Award from the American Psychological Association—and is the author of one of Business Insider’s outstanding reads of 2017, Before You Know It: The Unconscious Reasons We Do What We Do.

In this episode, John dives into the research behind priming and how certain stimuli can shape our perception and behavior. Listen in to learn how images and strategic cues influence us, what we can do to counteract negative priming effects, and ways you can set up intentional primes in your own life to create positive outcomes.

You can find show notes and more information by clicking here: 

Source: The Brainfluence Podcast with Roger Dooley

About The Brainfluence Podcast with Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like …

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